"A reporter who asked [Steve] Jobs about the market research that went into the iPad was famously told, 'None. It's not the consumers' job to know what they want.'
It's not that Jobs doesn't think like a consumer--he just thinks like one standing in the near future, not in the recent past. He is a focus group of one, the ideal Apple customer, two years out."
What Steve Jobs Can Still Teach Us / Fast Company - United States of Design
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